It’s not just our motto, it’s our mission. It’s why we recruited a team of elite athletes to test products, share inspiration—from the gym, the field and the pool—and give us an inside look at what it takes to pursue the ultimate version of themselves. Our Squad isn’t playing around. And neither are we. Let’s get to work.
Meet The Squad
Different pursuits. Same unrelenting drive. Get to know what drives our powerhouse team—and keeps them coming back for more.
Better Every Day
It’s About the Long Game
“It’s a constant progression, and as long as you’re constantly striving to be better, you’re headed in the right direction.”
It’s About Personal Fulfillment
“What drives me has changed over time. In the beginning, I wanted a healthier body... Now I’m in pursuit of fulfillment. At the end of life, I wanna be able to look back and say, yeah, I had fun. I did the damn thing.”
It’s About Mastery
“The time, the effort and the discipline of achieving a goal is huge. You’ve mastered something. You go out there and do it. And you’re better today than you were yesterday.”
It Becomes A Relentless Drive
“I don’t know what’s next for me, but I know the sky’s the limit ... I’m going to make it no matter what. I’m going to make it happen.”
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Maria Blacutt
Over 50 Athlete -
Aicha El Mahmoudi
Online Health & Fitness Coach -
Christian McCaffrey
All-Pro Running Back -
Chase McGrew
Natural Athlete -
Christian Romo
Fitness Trainer -
Dani Speegle
CrossFit Athlete -
Don Tran
Former Marine & Deep End Fitness Coach