It’s not just our motto, it’s our mission. It’s why we recruited a team of elite athletes to test products, share inspiration—from the gym, the field and the pool—and give us an inside look at what it takes to pursue the ultimate version of themselves. Our Squad isn’t playing around. And neither are we. Let’s get to work.
Meet The Squad
Different pursuits. Same unrelenting drive. Get to know what drives our powerhouse team—and keeps them coming back for more.
Better Every Day
It’s About Personal Fulfillment
“What drives me has changed over time. In the beginning, I wanted a healthier body... Now I’m in pursuit of fulfillment. At the end of life, I wanna be able to look back and say, yeah, I had fun. I did the damn thing.”
It’s About Mastery
“The time, the effort and the discipline of achieving a goal is huge. You’ve mastered something. You go out there and do it. And you’re better today than you were yesterday.”
It’s About Proving Yourself
“I was told I was small. I was told you’ll never be anything from an athletic perspective. Ok, I’ll take that. And then every time I get a chance, I’m going to show you who I am.”
It Becomes A Relentless Drive
“I don’t know what’s next for me, but I know the sky’s the limit... I’m going to make it no matter what. I’m going to make it happen.”
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Over 50 AthleteMaria Blacutt
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Professional Women's Soccer Player & FoodieEmily Boyd
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Nutrition CoachCara Carmichael
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Personal TrainerAndrea Chenier
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Sports Performance SpecialistCarmen Del Mastro
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Online Health & Fitness CoachAicha El Mahmoudi
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Personal Trainer & Nutritionist (ISSA)Sahara Gentry
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Natural AthleteChase McGrew
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Fitness InfluencerGabriel Meese
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Personal TrainerMariah Nonette
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Fitness TrainerChristian Romo
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CrossFit AthleteDani Speegle
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Professional Soccer PlayerNikki Stanton
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Former Marine & Deep End Fitness CoachDon Tran
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Personal TrainerJaqueline Valenzuela
Are you in?
There's a place on our Squad with your name on it.
