It’s not just our motto, it’s our mission. It’s why we recruited a team of elite athletes to test products, share inspiration—from the gym, the field and the pool—and give us an inside look at what it takes to pursue the ultimate version of themselves. Our Squad isn’t playing around. And neither are we. Let’s get to work.
Meet The Squad
Different pursuits. Same unrelenting drive. Get to know what drives our powerhouse team—and keeps them coming back for more.
Better Every Day
It’s About the Long Game
“It’s a constant progression, and as long as you’re constantly striving to be better, you’re headed in the right direction.”
It’s About Mastery
“The time, the effort and the discipline of achieving a goal is huge. You’ve mastered something. You go out there and do it. And you’re better today than you were yesterday.”
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Maria Blacutt
Over 50 Athlete -
Christian McCaffrey
All-Pro Running Back -
Christian Romo
Fitness Trainer -
Don Tran
Former Marine & Deep End Fitness Coach